Chubb Security Products
Yale Launches 'Chubb at Heart' Additional Security Range
The New Range Explained
Yale, the world's most famous lock brand, is launching an expanded range of additional security products, incorporating a comprehensive selection of Chubb technology products, from early in 2010.
The move is the latest stage in the plan to migrate Chubb products to either the Yale or UNION brands, ahead of the discontinuation of the licence to use the Chubb name on any lock product, other than a limited range of specialist custodial locks, from August 2010.
A range of 54 Chubb additional security products will now be available under the Yale brand and, crucially, will keep exactly the same part numbers. This means there is no disruption and minimal confusion for Chubb customers wanting to buy there security products.
The Security Product range includes window latches, hinge bolts, patio door locks, window locks, security bolts, door chains and associated packs of keys. This range accounts for the large majority of additional security product sales and will help customers make a seamless transfer to ordering the equivalent product.
The branded product will use exactly the same technology and be made in the same factory, by the same people as the current Chubb branded range. Other than the brand name, there is no difference, the products will always be "Chubb-at-Heart".
A small group of just 11 Chubb products are direct equivalents to existing Yale products. Looking at annual sales figures for the past few years, these are more popular under the Yale brand and will continue to feature Yale part numbers. A quick and easy printed Part Number cross reference guide is available for all customers and is also on line at www.chubb-at-heart.com to help customers who buy Chubb to switch to its equivalent.
The 11 stock keeping units also feature multiple pack quantities of the same product. For example, 4 of the 11 items are 2.3/8" security bolt and key packs so, in reality, the number of Chubb secondary security products where the part number is changing is very small.
A limited number of Chubb products will also be discontinued but, without exception, these are all products where sales have been small or the product has been superseded and a better alternative is readily available in the Yale portfolio. Again, there will be minimal inconvenience to customers.